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What is SEO?

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  Search Engine Optimization (SEO) is a digital marketing practice that is used to improvise the quantity and quality of website traffic. Organic search is the most salient way to convert potential visitors into customers. By using the correct SEO strategy, your web pages can be easily found, crawled, and categorized. Why is SEO important for Websites?   ·          Organic Search The non-paid listings on the SERP (Search Engine Result Page) are the most accurate results for the user’s query. These results are placed below the paid ads on the SERP. Organic search brings the most genuine prospects to your website.   ·          Trust and Credibility SEO is the practice of improving the website rank on SERP with an organic method. This method involves: 1.       Natural link building 2.       User-friendly website 3.       Optimizing the on-page content and elements. All these factors help in building users’ trust in the website and increase the probability of converti