What is SEO?

 

Search Engine Optimization (SEO) is a digital marketing practice that is used to improvise the quantity and quality of website traffic. Organic search is the most salient way to convert potential visitors into customers. By using the correct SEO strategy, your web pages can be easily found, crawled, and categorized.

Why is SEO important for Websites?

 


·         Organic Search

The non-paid listings on the SERP (Search Engine Result Page) are the most accurate results for the user’s query. These results are placed below the paid ads on the SERP. Organic search brings the most genuine prospects to your website.

 

·         Trust and Credibility

SEO is the practice of improving the website rank on SERP with an organic method. This method involves:

1.      Natural link building

2.      User-friendly website

3.      Optimizing the on-page content and elements.

All these factors help in building users’ trust in the website and increase the probability of converting the prospects into customers.

·         Quality of website traffic

Organic search brings genuine users to the website as they are most likely to make a purchase at the website. SEO gives the most relevant results to the user queries; hence the traffic coming to the website is authentic. 


 

How does SEO work?

1.      Crawling

Search Engines uses crawlers (also known as bots) to collect the data available on the internet. The crawler collects the data from all the internal and external links associated with the web page.

2.      Indexing

The content on the pages lets the crawlers understand about the web pages and store the content symmetrically in a database, known as indexing.

3.      Searching and Retrieving

When a user enters a query, search engines display the most accurate results using complex algorithms. The resulting content can include text, images, videos, and business listings.

 

Utkranti Softwares is the best digital marketing company in Mathura that can help you boost your website traffic with the right SEO strategy. For more information go please through link https://utkranti.net/

 

 

 

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